After a period of reflection and reinvention, Demi Lovato has officially announced the release of her ninth studio album, It’s Not That Deep, arriving on October 24, 2025. The new record marks a shift in tone for the pop star, who described this project as her “lighter” and more carefree era. Moving away from the emotional and rock-driven energy of her 2022 album Holy Fvck, Lovato is embracing a dance-pop sound filled with joy, confidence, and self-assurance.
Speaking about the album, Lovato explained that she is no longer in a place where she feels the need to write heavy emotional ballads. “I’m not in this place in my life where I need these huge emotional songs anymore,” she said, emphasizing that It’s Not That Deep represents freedom and fun. The title itself captures the theme perfectly — a lighthearted reminder not to overthink life and instead celebrate the present.
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| Demi Lovato / ‘It’s Not That Deep’ album cover |
The album rollout began earlier this year with the release of three singles: Fast on August 1, Here All Night on September 12, and Kiss on October 10. Each song showcases Lovato’s new sonic direction, blending vibrant pop beats with sleek production from executive producer Zhone. The eleven-track collection will be released under DLG Recordings and Island Records, signaling a refined yet accessible sound that reconnects Lovato with her pop roots.
Beyond the music, Lovato’s personal life has also influenced her creative outlook. Earlier in 2025, she married singer-songwriter Jordan “Jutes” Lutes, a relationship she credits for inspiring a sense of happiness and balance. This newfound peace has translated into her art, making It’s Not That Deep not only a musical shift but also a personal evolution.
The album arrives at a pivotal moment in Lovato’s career. Known for her openness about mental health, identity, and recovery, Lovato has long used her platform to share her struggles with vulnerability and honesty. With this new era, however, she seems ready to celebrate stability and joy rather than pain and survival. Critics and fans alike see It’s Not That Deep as a fresh chapter — one that combines her signature powerhouse vocals with a renewed sense of ease and self-acceptance.
As anticipation builds, listeners are eager to see how Lovato’s lighter sound will resonate on the charts and in the hearts of her fans. Whether it becomes a full-fledged pop comeback or a reflection of her growth as an artist, one thing is certain: Demi Lovato is entering a new era — one defined not by the weight of her past, but by the freedom of the present.
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